Jack Kelly
Jack Kelly - Portfolio
Paid Partnerships
Lyka Pet Foods
Lyka is Australia’s freshest dog food, delivered. Lyka's meals are nutritionally balanced and backed by science and tailored to your dog. No additives, no preservatives - just real, delicious whole foods. Lyka came across my account via TikTok Creator Marketplace, in which I am an official content creator.
The concept for this campaign was centred around “3 things my dog is leaving behind in 2023” where I tailored the brief to include things that were relevant to my dog. This was branded content by Lyka that was boosted to social media and Meta platforms such as TikTok, Instagram, and Facebook.
Welcome to my portfolio. Here you’ll find my brand deals, TV commercials, interviews with esteemed influencers and creators, as well as my digital media campaigns in which I have created for the following brands: Lyka Pet Foods, Natural Raw C, Zyft, iSTRAP.
Natural Raw C
Proudly Australian-owned, Raw C is a market leader in the coconut FMCG space, consisting of coconut water, coconut milk, coconut oils and most recently, ice blocks in collaboration with Twisted.
In this campaign, I prioritised the #rawsome nature of the Raw C brand. I was tasked at creating a high quality video highlighting the Raw C products of my choice. I captured candid moments of me consuming these Raw C products, resonating with the brand’s ethos all while having fun.
The aim of this campaign was to highlight the enjoyment of consuming Raw C products. Whether it’s a hangover cure, a cheeky coconut matcha latte, or as a post-run quench, this campaign aims to showcase how Raw C helps power your day in an authentic but lively way.
Prezzee
Campaign context:
-
Prezzee is releasing a fun, interactive filter across social media, that portrays the “last-minute” craziness of shopping for Xmas gifts
-
Partners are to create content using the filter, and get the filter trending
Requirements:
-
Prezzee is releasing an AR/VR filter on social media (attached is a similar example)
-
Influencers to create a video of themselves, using the filter, and publish on social media
Filter Concept:
-
The character is running through a busy shopping centre, trying to buy last minute presents for Xmas
Zyft
The aim of this campaign was to engage users by having a reliable influencer review and demonstration on what Zyft
does. The TikTok ad lead users to download Zyft via the app store (if iPhone only) or via chrome web store (hinted to download using a laptop or desktop).
The campaign reached 70k+ views on TikTok and was boosted to Meta platforms such as Facebook and Instagram.
TV Commercials
I was casted as a lead role in a TV commercial for the Australian Government alongside several other actors and actresses for the Covid-19 Booster Shot.
As an official content creator for the TikTok Community Creator Program and TikTok Creator Marketplace, I have been able to attend exclusive creator events in which I have interviewed esteemed creators and influencers and networked with TikTok influencers such as Chris Olsen and Millie Ford.
Below is a video of me interviewing several TikTok celebrities about whether they will be attending Taylor Swift's highly anticipated tour this year, The Eras Tour. In this reel of clips, I am seen interviewing Angelo Marasigan, best known for his "Kardashian" skits with his sister, Alexandra Marasigan on TikTok, as well as TikTok superstar Chloe Dillion, and beauty creators Ashlee Day and Sianan Makeup.